eBay Churning Guide: Refresh Old Listings to Boost Sales

Sep 16, 2025
Published by Infinity, Infinity is an all-in-one dropshipping tool for eBay sellers. We deliver hand-vetted, high-margin product leads daily to help sellers grow profitable eBay businesses.
Why Churn Inactive eBay Listings?
Refreshing or “churning” old listings is one of the most effective ways to improve your account’s performance metrics, sell-through rate, and visibility on eBay. If your store has dozens or hundreds of stale listings, you could be losing traffic and hurting your chances of making consistent sales.
When Should You Churn a Listing?
Listing is older than 21 days (3+ weeks)
Has 0 views, 0 watchers, 0 sales
Not running any promotions or has minimal traffic history
How Churning Helps
eBay’s algorithm favors new and recently active listings
Stale listings reduce your overall sell-through rate
Regular churning helps boost visibility and performance
Step-by-Step Churning Process
1. Identify Underperforming Listings
Go to Seller Hub → Listings → Active and apply filters:
Age > 21 days
Views = 0
Sales = 0
2. End the Listings
Bulk-select the filtered listings and choose End (not Revise). If necessary, record the SKU or ASIN before removing.
3. Repeat Weekly
Create a recurring task to churn listings weekly. Depending on volume, churn between 20–100 listings per week.
Final Thoughts
Consistent listing churn is a powerful yet simple tactic to keep your eBay store fresh and algorithm-friendly. When paired with Infinity's daily product leads, churning helps clear space for newer, higher-converting listings that actually sell.
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