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I Listed an Item and it Didn’t Sell, What’s Wrong?
Sep 17, 2025
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So, you listed an item and it didn’t sell. Let’s break down a few reasons why it might not have sold.
First, understand that once an item misses that initial sale, it’s likely buried at the bottom of the search results. It’s no longer getting many (or any) views.
Why did it fail to sell during its boost? Several possible explanations:
The first buyers eBay showed it to were just window shopping with no real intent to buy. They saw your item, didn’t feel compelled, and so the algorithm demoted your listing.
Interested buyers might have considered it too expensive and decided not to purchase, causing the listing to drop in search.
Buyers saw a cheaper option on the same page, so they purchased that one instead.
The wrong buyers are finding your item because you don’t have the right keywords; they click in, realize it’s not what they want, and bounce.
How to Address These Issues
End the item and relist it. Doing so makes your listing appear as a new item in eBay’s search results, giving it another chance to sell and possibly targeting more suitable buyers.
Lower your price and relist it. If you suspect the price scared buyers away, this is a direct way to test a more appealing cost.
Change your title or image, then relist it. Stand out from competitors or use different keywords so you appear in more relevant searches.
Do both: change your title/price/image, and relist.
All of this is easier said than done. Personally, I focus on method #1—simply ending and relisting items—because it’s the least mentally taxing. If I relist 10,000 items, a portion of them will sell the second time around, often due to timing or better visibility.
Any items that fail to sell after 90 days—even with relisting—I just delete, rather than spending time tweaking titles or prices in detail. We will touch more on this topic in the later chapters.
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